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APV Executive Team Announcement

Australian Performance Vehicles Pty Ltd - Wednesday, November 01, 2017

I am pleased to announce that APV will be strengthening our Executive Leadership team with the appointment of Mr Martin Merry to the position of General Manager for APV Safety Products. Martin has a distinguished career with General Motors Holden, across their Manufacturing and Operations Management at GM, most recently as their Director of Vehicle Operations and prior to this Management of GMH’s Engine Plant.


Chris Sweetman, will move to a dedicated Business Development and Key Account Management role for APV Safety Products.


Steve Cooper, our General Manager for APV Engineering and Testing Services will remain in his role.


Steve, Martin, Chris, Natasha Hickling (HR, OH&S and Export Controls Manager) and myself now form the Executive Team of APV moving forward.


This marks an important milestone in the continued transformation of APV into an internationally recognised company within the Passive Safety Systems, Survivability and Safety markets. Our Executive Team will have over 100 years of world class Automotive, Manufacturing and Operations experience across our targeted industries.


Martin will be focus on ensuring that we meet the highest levels of Quality and Delivery performance and that we exceed our customer expectations as a World Class OEM of seatbelts and specialist restraints.


Over 50% of our production is now exported internationally, including recent contract awards into China. This requires APV to be cost competitive, to perform at the highest levels of quality and delivery performance, an ability to offer superior speed to market, OEM engineering capabilities and to exceed customer expectations. With APV now exporting circa 140,000 units per annum into North American and 190,000 units internationally. Martin will bring added strength and capability to our team to manage these critical export elements of our business as well as ensuring that we remain the Market Leader within the Australian and New Zealand markets.


APV has achieved considerable success with our Growth and Diversification agenda. We hold a dominate position within our existing Markets and Geographies and as an organisation well recognised for our contributions to Road Safety Outcomes, Survivability and Safety. During the past year, we have met with existing customers to better understand their future needs, developed a new strategic growth agenda and Sales and Marketing plans. Chris Sweetman will now lead these initiatives moving forward with a 100% focus on our growth and diversification agenda.


Chris will also be available to our customers, to address Strategic Product or Customer Services Issues.


Steve, will continue to drive the growth and diversification of the APV Test Centre, including its international recognition across our targeted markets. APV Engineering and Testing Services is now Australia's point of expertise on Survivability and Safety Testing with exciting test programs across Military, Law Enforcement and Aerospace.

Please welcome Martin on board and see the attached overview of the Executive Team. Martin can be reached on 03 9355 5543 or


If you have any questions pertaining to this letter please feel free to contact me on:+61 3 9355 5500.


Yours Sincerely

Harry Hickling

Managing Director

Australian Performance Vehicles Pty Ltd, and its wholly owned subsidiaries:

APV Engineering and Testing Services Pty Ltd

APV Safety Products Pty Ltd

APV Safety Products (Int) Pty


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